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Nature and the Marketplace

Geoffrey Heal

“Nature and the Marketplace examines the controversial proposition that markets should be designed to capture the value of services provided by healthy, functioning ecosystems. Written by an economist with a background in business, it evaluates the real prospects for various of nature’s marketable services to ‘turn profits’ at levels that exceed the profits expected from alternative, ecologically destructive business activities. The book offers a straightforward business economic analysis of conservation issues, eschewing romantic notions about ecosystem preservation in favor of real-world economic solutions.”

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