'Investing in the Future: An Assessment of Private Sector Demand for Engaging in Markets & Payments

This report, based predominantly on Forest Trends research in 2005, describes the current status of private sector interest in, and engagement with, payments for ecosystem services. It offers a point of view on current private sector demand and willingness to pay for ecosystem services in the present and projecting into the future.
Specifically, the findings are based on Forest Trends’ research conducted in 2005 by Ivo Mulder, Kerry ten Kate, and Sara Scherr, as well as 2005 research by Sissel Waage and 2006 analyses by Jackie Prince Roberts. The primary research focused primarily on documenting non-carbon cases of private sector engagement with PES.