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The Green Buck: using economic tools to deliver conservation goals, a WWF Field Guide

Tom Le Quesne and Richard McNally

This guide is intended to provide an introduction for the non-specialist to some of the approaches that economics can offer. Rather than being focused on economic theory, it demonstrates the ways in which economics can be used, illustrated by case-studies from around the WWF network where economics has contributed to conservation. Sections include financing conservation, creating markets that support conservation, and influencing policies and plans.

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