Our Goal: To inspire and inform collaborative place-based conservation in the U.S. by increasing the pace and effectiveness of land-protection investments in every state. LandScope America — a collaborative project of NatureServe and the National Geographic Society — is a new online resource for the land-protection community and the public. Planned for release in fall 2008, LandScope America will bring together maps, data, photography and information about our environment from a variety of sources and present them in dynamic and accessible formats. That NatureServe and the National Geographic Society have partnered to develop this resource is no coincidence. NatureServe fulfills its clear mission — to provide the scientific basis for effective conservation action — by sharing the information developed by a network of member programs that contains nearly 1,000 conservation experts and field scientists in every state. Since 1888, the National Geographic Society has traveled the Earth and shared amazing stories with each new generation, inspiring people to care about the planet. Together, the two organizations are leveraging their respective strengths to help others dramatically increase the pace and effectiveness of conservation in the United States. About NatureServe NatureServe is a nonprofit conservation group dedicated to providing the scientific basis for effective conservation action. Representing a network of 80 natural heritage programs and conservation data centers in the United States, Canada, and Latin America, NatureServe is a leading source for detailed scientific information about threatened plants, animals, and ecosystems. Visit us online at About National Geographic The National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Founded in 1888 to “increase and diffuse geographic knowledge,” the Society works to inspire people to care about the planet. It reaches more than 350 million people worldwide each month through its official journal, National Geographic, and four other magazines; National Geographic Channel; television documentaries; radio programs; films; books; DVDs; maps; and interactive media. National Geographic has funded more than 8,000 scientific research projects and supports an education program combating geographic illiteracy. For more information, visit