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</html><description>This paper aims to help demystify PES for non-economists, starting with a simple and coherent definition of the term. It then provides practical 'how-to' hints for PES design. It considers the likely niche for PES in the portfolio of conservation approaches. It concludes that service users will continue to drive PES, but their willingness to [&hellip;]</description><thumbnail_url>https://www.ecosystemmarketplace.com/wp-content/uploads/2021/01/EM-LOGO-new-draft_2_small.png</thumbnail_url><thumbnail_width>987</thumbnail_width><thumbnail_height>445</thumbnail_height></oembed>
