1.0Ecosystem Marketplacehttps://www.ecosystemmarketplace.comrich600338<blockquote class="wp-embedded-content" data-secret="8L7bNGEYph"><a href="https://www.ecosystemmarketplace.com/articles/successful-green-pledges-hinge-procurement-agents-consumers/">Successful Green Pledges Hinge On Procurement Agents And Consumers</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.ecosystemmarketplace.com/articles/successful-green-pledges-hinge-procurement-agents-consumers/embed/#?secret=8L7bNGEYph" width="600" height="338" title="“Successful Green Pledges Hinge On Procurement Agents And Consumers” — Ecosystem Marketplace" data-secret="8L7bNGEYph" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /*! This file is auto-generated */ !function(c,l){"use strict";var e=!1,o=!1;if(l.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(/[^a-zA-Z0-9]/.test(t.secret));else{for(var r,s,a,i=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),n=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),o=0;o<n.length;o++)n[o].style.display="none";for(o=0;o<i.length;o++)if(r=i[o],e.source!==r.contentWindow);else{if(r.removeAttribute("style"),"height"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if("link"===t.message)if(s=l.createElement("a"),a=l.createElement("a"),s.href=r.getAttribute("src"),a.href=t.value,a.host===s.host)if(l.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener("message",c.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",t,!1),c.addEventListener("load",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf("MSIE 10"),a=!!navigator.userAgent.match(/Trident.*rv:11\./),i=l.querySelectorAll("iframe.wp-embedded-content"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute("data-secret")))r=Math.random().toString(36).substr(2,10),t.src+="#?secret="+r,t.setAttribute("data-secret",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute("security"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:"ready",secret:r},"*")}}}}(window,document); </script> https://www.ecosystemmarketplace.com/wp-content/uploads/2014/12/consumerchoice.normal.jpg175175Executives around the world are trying to woo customers by going green embarking on a trail that companies like paper giant Domtar blazed a decade ago. But it's consumers whose choices will ripple up the production chain, through procurement to finance. Here's how that process works and why good intentions will come to naught if consumers don't step up