Source Organization: Ecological Society of America (ESA)
The goal of the Communicating Ecosystem Services web site is to increase the public's awareness of the importance of ecosystem services. The site provides a series of Tool Kits for scientists and other professionals to communicate the inportance of ecosystem services. The materials are designed to be useful when addressing local media, community groups, state legislators or other audiences. The Tool Kits provide background information on specific ecosystem services, as well as general tips and suggestions for developing presentations or writing articles for a non-scientific audience.